Dating app company Bumble has issued an apology for running an ad campaign that seemingly shamed women for not being sexually active and mocked people for choosing celibacy instead of dating.
After updating its app and brand design in April to try to attract new users who are “exhausted from the dating scene,” Bumble ran a series of billboard ads containing messages like “You know full well a vow of celibacy is not the answer,” and “Thou shalt not give up on dating and become a nun.” The company faced swift backlash across social media from users who condemned the ads for delegitimizing celibacy as a valid personal choice.
“We made a mistake,” the company said via an Instagram post on Monday. “Our ads referencing celibacy were an attempt…