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Shein is now copying Temu’s copyright lawsuit

Shein logo over red and cream background
How many of those $5 skirts do these retailers have to sell to pay their lawyers? | Image: The Verge

The Shein complaint about Temu kicks off with a bang, accusing Temu of being “an unlawful enterprise built on counterfeiting, theft of trade secrets, infringement of intellectual property rights, and fraud” in just the first sentence. But I guess you have to go big when the lawsuit against you accuses you of using “Mafia-style” intimidation tactics.

It gets worse, Shein alleges. Temu isn’t a marketplace at all. “It controls every aspect of its seller’s activity,” the complaint says. “It directs what products they can list and the prices for which they can sell; encourages them to infringe the intellectual property rights of others; and even prevents them from removing their products from Temu’s website after they have admitted to…

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