Facebook and Instagram are making AI labels less prominent on edited content

Meta is updating how it labels content on Instagram, Facebook, and Threads that has been edited or manipulated using generative AI. In an updated blog post, Meta announced that its “AI Info” tag will appear within a menu in the top-right corner of images and videos edited with AI — instead of directly beneath the user’s name.

Users can click on the menu to check if AI information is available and read what may have been adjusted. Meta previously applied the “AI Info” tag to all AI-related content — whether it was lightly adjusted in a tool like Photoshop that includes AI features or fully AI-generated from a prompt.

The company says the changes are being introduced to “better reflect the extent of AI used” across images and videos on…

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